Strategic Directions Group, Inc.
 
 

We define profitable niches

Whether you call them a niche or segment, defining targets for your product or service is the way to profits in today's world.

For over 30 years the principals of Strategic Directions Group, Inc. have defined profitable niches for both consumer and business-to-business markets. Our studies develop 360° profiles, layering demographics, behaviors, and Internet and media usage, onto core buying motivations. For more information, click here.

Boomer niches yield success

Since 1989, 20,000 consumers have participated in our on-going studies on the U.S. Boomers and their Elders market. Based on our studies, we've identified nine 

 

separate psychographic segmentation strategies, including three on health.

In addition, we've collected 500,000 pieces of data on Internet usage, demographics, and behaviors. To learn more about our Boomers and Their Elders studies, click here.

Quantitative focus groups

It's impossible to decipher the actual importance of an issue to respondents in focus groups. Or to determine how other members of the groups relate to that issue. For ten years we've conducted quantitative focus groups that isolate and organize the issues most important to each niche or segment in groups. To see how our quantitative focus groups can benefit you, click here.
   
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