Boomers & Their Elders, a division of Strategic Directions Group, Inc., is the leading innovator in researching the U.S. mature market.

Since 1989 we've conducted massive on-going shared-cost studies on 20,000 mature consumers. Our studies have developed nine separate motivational segmentation strategies on those 40 and older in the U.S.

Five of these motivationally based segmentations are directly related to health: Lifestyle, Food, Health, Health Information, and Health Compliance.

We offer custom research; shared-cost studies; database classification and analysis; and consulting on boomers and their elders. Our most recent book on our work, Marketing to the Mindset of Boomers and Their Elders, is available through Amazon.com.