Boomers & Their Elders, a division of Strategic Directions Group, Inc., is the leader in researching the motivations of this $4 trillion U.S. market accounting for two-thirds of all consumer spending.  

You can tap into our expertise through our most recent book, Marketing to the Mindset of Boomers and Their Elders; custom research; shared-cost studies; database classification and analysis; and consulting.

Since 1989 we’ve conducted massive on-going shared-cost studies on 25,000 U.S. mature consumers. Our database covers attitudes, demographics, behaviors, as well as Internet and media usage.

We’ve created nine separate segmentation strategies defining the attitudes and motivations of this market.