About Strategic Directions Group, Inc.

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Who we are

Formed 20 years ago, Strategic Directions Group, Inc. has focused on identifying our clients' most profitable niches using cutting-edge methodologies. Our work identifies the all-important why, so our clients can create compelling advertising, as well as design products and services meeting the needs of desired niches.

Experience: deep and wide

In the consumer arena, we've addressed products and services ranging from municipal bonds to feminine hygiene products, timeshares to restaurant concepts, and gasoline to pharmaceutical drugs. In the business-to-business sphere we've researched and created actionable segmentation strategies on bank presidents, insurance agents, stockbrokers, attorneys and physicians.

 

 

 

 

 

 
 

Working with a principal

Unlike many other firms, at Strategic Directions Group you'll work with our principals directly.

Dr. Doran Levy, the firm's executive vice president, has been a prime developer of methods to identify critical segments. He has served as a manager of consumer research at a Fortune 500 company, as well as senior vice president of Strategic Planning at a major ad agency.

Carol Morgan, the firm's president, has served as a president of a public relations firm and has special expertise in addressing marketing issues applied across a wide variety of industries, most particularly in healthcare.

Reach us at:

Strategic Directions Group, Inc.

66 9th Street East, Suite 1407

Saint Paul, MN 55101

651 -228-7250

 

or email Carol Morgan at

cmorgan@strategicdirectionsgroup.com

 

 
   
  © 2007 Strategic Directions Group, Inc. All rights reserved.